In recent years Alessandro has developed a growing interest in the cultivation of vines, as well as the production of wines indigenous to his local area. In 1996, he helped establish the Istituto delle Terre del Nebbiolo del Nord Piemonte, and at the end of 1997 he founded and became president of the family-run winery, Torraccia del Piantavigna, which produces and distributes fine Piemontese wines - in particular Ghemme and Gattinara DOCG, as well as Colline Novaresi DOC.

It is no accident that Alessandro Francoli majored in chemistry. He wrote his graduate thesis (published in the American Journal of Agriculture and in the Annali della Chimica Italiana) on the chemical changes which take place during the aging process of Grappa - a subject clearly relevant to his choice of careers. At that time he had already started to work for the family business, Distillerie Francoli , one of the largest family-owned distillery in Italy , which has been in operation for more than 50 years.

Alessandro's business acumen superceded his technical interests and he decided to dedicate himself to expanding the export division of the company, drawing on his United States work experience and his extensive foreign travel. Today, Distillerie Francoli exports about 50% of its annual production of liqueurs and has trading offices in California, China and New Zealand.

In an effort to prevent global warming, Alessandro established Distillerie Francoli as a carbon-neutral company in 2006, offsetting the carbon emitted during its commercial production processes with the creation of an appropriate amount of Costa Rican rainforest.

In the same year, Alessandro brought one of his classic Luigi Francoli Grappas to the North Pole, where he witnessed first-hand the damaging effects of global warming . While there, he hosted what was, almost certainly, the first tutored Grappa tasting in the Arctic Circle.